“Marketers and advertisers have to do a better job of thinking about how their multi-channel campaigns will be seen and interacted with. Mobile devices (smartphones, tablets, micro-tablets, etc.) give people the ability to access the web at any time and through a number of different ways. It’s critical to ensure a positive and consistent experience no matter how your prospect might be accessing and engaging with your brand or organization. Offering mobile-optimized experiences for your ads’ mobile audience will increase the effectiveness of your ads and directly impact your results.” - Nate Teplow (at Bluetrain Mobile Main Station)
